9.30.2009

Red Bull Cola's Superior Sampler



I am astounded by Red Bull Cola's sampler design. I've worked with some of the reps in the Boston area, and really respect the sort of attitude that Red Bull has towards taste and identity as a brand. While I'm not the biggest fan of the original drink, I do love the cola. Yes, the fact that it's using mostly organic and natural products is widely part of the appeal, but I think it tastes great. Isn't that what matters in the end? Anyway, more photos of the sampler over at The Dieline.

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